Brand Strategy
Building brands for the future.
A brand is so much more than its visual identity. From your tone of voice, to a company’s values, a brand is an embodiment of how your customers, employees and other stakeholders, associate with your business. Brand associations typically fall into three categories: attributes, benefits and attitudes.
With the growth of the service sector and increased interaction of customers with employees, today’s brand strategies must consider both the internal values that influence colleague decision making and external positioning to meet customer needs.
Understand the steps to success.
1. Align goals
Align your business and marketing goals. Understand the overall vision and desired future state of the business.
2. Profile your customer
Research your target audience and build concise customer personas to drive activity.
3. Find a spotlight
What makes you different? Find your USP and understand how that creates value for your customer.
4. Be authentic
Consumer perception is an integral part of building loyalty. Maintain content and positioning that is trusted.
5. Create your DNA
Brand DNA is the essence of your identity as a business. It defines what makes you unique.
6. Inside first
With the rise of service solutions internal brand values are integral to delivering exceptional customer experience.
Sustainability Consultancy
Is the constant drum of Net Zero becoming part of the problem rather than the solution. At Shape Tomorrow, we understand the importance of realising the commercial value of sustainability and work with your team to embed realistic initiatives across multiple teams.
Marketing Services
SME’s often lack resource to deliver regular content to create brand awareness and engage with a desired target audience. Our low cost, high performing marketing packages provide a simple solution to raising your brand profile and supporting sales efforts.
NEW Academy
People are at the heart of business growth. We can help you understand the vital role of culture to create positive behaviours, and develop programmes that unlock available talent from within, as well as attract new talent.
Featured Insights
Sustainable logistics explained
Sustainable logistics refers to the practice of managing the movement of goods in a way that minimizes environmental impact, reduces resource consumption, and promotes long-term social and economic benefits. It focuses on integrating eco-friendly strategies throughout...
Looking beyond net zero in business
This month sustainability expert Kelly Hobson, dives into the interconnected topics that represent environmental challenges for businesses to consider. Topics she explains all future facing business leaders should not only become more familiar with but should...
Creating commercial value
This month founder Kelly Hobson, explains how embedding sustainable thinking across a business can create ongoing opportunities for freight forwarders to thrive. As the UK logistics sector remains under scrutiny and tirelessly seeks ways to improve its overall impact...
