Realities of the 21st century have forced leaders to think differently about the future of business. Of course profitability is a necessary condition otherwise a business can’t survive, but there has to be a meaning to a business’ existence that considers its responsibilities to make the world a better place. This is where PURPOSE plays a key role and why purpose should be placed at the core of every business.
What is purpose?
Purpose is the reason WHY your business exists; what problem is your business here to solve? When fully leveraged purpose can be incredibly powerful!
Global brands are supported by powerful messaging that inspires their people and leads their decision making process. Examples include:
Harley Davidson: “We fulfil dreams of personal freedom.”
Kelloggs: “Creating better days and a place at the table for everyone through our trusted food brands.”
UNICEF: “To work with others to overcome the obstacles that poverty, violence, disease and discrimination place in a child’s path.”
The role of purpose
- To direct teams and businesses by providing a clear context in their daily decision making
- To unite and motivate relevant stakeholders
- To create a deeper connection with customers
- To attract and retain talent
Businesses that define a purpose that is shared and understood by their people are creating ongoing benefits that include significant growth.
The Shape Tomorrow team can help you bring purpose into the heart of your business and deliver purpose led initiatives through your management team, communication programme and metrics. Get in touch for more information.
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