Brand Strategy

Building brands for the future.

A brand is so much more than its visual identity. From your tone of voice, to a company’s values, a brand is an embodiment of how your customers, employees and other stakeholders, associate with your business. Brand associations typically fall into three categories: attributes, benefits and attitudes.

With the growth of the service sector and increased interaction of customers with employees, today’s brand strategies must consider both the internal values that influence colleague decision making and external positioning to meet customer needs.

Understand the steps to success.

1. Align goals

Align your business and marketing goals. Understand the overall vision and desired future state of the business. 

2. Profile your customer

Research your target audience and build concise customer personas to drive activity. 

3. Find a spotlight

What makes you different? Find your USP and understand how that creates value for your customer.

4. Be authentic

Consumer perception is an integral part of building loyalty. Maintain content and positioning that is trusted.

5. Create your DNA

Brand DNA is the essence of your identity as a business. It defines what makes you unique.

6. Inside first

With the rise of service solutions internal brand values are integral to delivering exceptional customer experience.

Talent Acquisition

People are at the heart of business growth. We can help you understand the vital role of culture to create positive behaviours, and develop programmes that unlock available talent from within, as well as attract new talent.

Net Zero

Is the constant drum beating for ‘Net Zero’ becoming part of the problem rather than the solution? There is a business case for calculating your carbon emissions ‘baseline’, beginning your journey to net zero without the perceived pain points.

Change Management

The success of change is a direct result of change management planning. Businesses are often focused on Project Management, a different skillset, ignoring the additional areas that require careful consideration to achieve the desired outcome.

Featured Insights

Look beyond net zero!

Look beyond net zero!

This month sustainability expert Kelly Hobson, dives into the interconnected topics that represent environmental challenges for businesses to consider. Topics she explains all future facing business leaders should not only become more familiar with but should...

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Creating commercial value

Creating commercial value

This month founder Kelly Hobson, explains how embedding sustainable thinking across a business can create ongoing opportunities for freight forwarders to thrive. As the UK logistics sector remains under scrutiny and tirelessly seeks ways to improve its overall impact...

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Embedding sustainable thinking

Embedding sustainable thinking

Sustainability can provide competitive advantage when introduced and managed with genuine intent to making a difference. However business leaders are facing an uphill battle to embed sustainable thinking. Why? Mainly because the topic is so vast it's difficult to...

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Ready to begin your journey?

Let our specialists help you shape your tomorrow.