Brand Strategy
Building brands for the future.
A brand is so much more than its visual identity. From your tone of voice, to a company’s values, a brand is an embodiment of how your customers, employees and other stakeholders, associate with your business. Brand associations typically fall into three categories: attributes, benefits and attitudes.
With the growth of the service sector and increased interaction of customers with employees, today’s brand strategies must consider both the internal values that influence colleague decision making and external positioning to meet customer needs.
Understand the steps to success.
1. Align goals
Align your business and marketing goals. Understand the overall vision and desired future state of the business.
2. Profile your customer
Research your target audience and build concise customer personas to drive activity.
3. Find a spotlight
What makes you different? Find your USP and understand how that creates value for your customer.
4. Be authentic
Consumer perception is an integral part of building loyalty. Maintain content and positioning that is trusted.
5. Create your DNA
Brand DNA is the essence of your identity as a business. It defines what makes you unique.
6. Inside first
With the rise of service solutions internal brand values are integral to delivering exceptional customer experience.
Talent Acquisition
People are at the heart of business growth. We can help you understand the vital role of culture to create positive behaviours, and develop programmes that unlock available talent from within, as well as attract new talent.
Net Zero
Is the constant drum beating for ‘Net Zero’ becoming part of the problem rather than the solution? There is a business case for calculating your carbon emissions ‘baseline’, beginning your journey to net zero without the perceived pain points.
Change Management
The success of change is a direct result of change management planning. Businesses are often focused on Project Management, a different skillset, ignoring the additional areas that require careful consideration to achieve the desired outcome.
Featured Insights
Look beyond net zero!
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Embedding sustainable thinking
Sustainability can provide competitive advantage when introduced and managed with genuine intent to making a difference. However business leaders are facing an uphill battle to embed sustainable thinking. Why? Mainly because the topic is so vast it's difficult to...
