Brand Strategy

Building brands for the future.

A brand is so much more than its visual identity. From your tone of voice, to a company’s values, a brand is an embodiment of how your customers, employees and other stakeholders, associate with your business. Brand associations typically fall into three categories: attributes, benefits and attitudes.

With the growth of the service sector and increased interaction of customers with employees, today’s brand strategies must consider both the internal values that influence colleague decision making and external positioning to meet customer needs.

Understand the steps to success.

1. Align goals

Align your business and marketing goals. Understand the overall vision and desired future state of the business. 

2. Profile your customer

Research your target audience and build concise customer personas to drive activity. 

3. Find a spotlight

What makes you different? Find your USP and understand how that creates value for your customer.

4. Be authentic

Consumer perception is an integral part of building loyalty. Maintain content and positioning that is trusted.

5. Create your DNA

Brand DNA is the essence of your identity as a business. It defines what makes you unique.

6. Inside first

With the rise of service solutions internal brand values are integral to delivering exceptional customer experience.

Talent Acquisition

People are at the heart of business growth. We can help you understand the vital role of culture to create positive behaviours, and develop programmes that unlock available talent from within, as well as attract new talent.

Net Zero

Is the constant drum beating for ‘Net Zero’ becoming part of the problem rather than the solution? There is a business case for calculating your carbon emissions ‘baseline’, beginning your journey to net zero without the perceived pain points.

Change Management

The success of change is a direct result of change management planning. Businesses are often focused on Project Management, a different skillset, ignoring the additional areas that require careful consideration to achieve the desired outcome.

Featured Insights

Why manage change?

Why manage change?

Successful businesses rarely stay stagnant. Business leaders are always looking for new ways to improve performance and create growth opportunities. When these areas are realised, change will occur. What is Change Management? Change Management is now being recognised...

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Shaping positive behaviour

Shaping positive behaviour

Business leaders are facing the largest talent crisis since the 2008 recession. However the difference this time is people are no longer competing against each other, organisations are competing for people. A recent Microsoft survey found that 41% of the global...

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Reimagining future purpose

Reimagining future purpose

Realities of the 21st century have forced leaders to think differently about the future of business. Of course profitability is a necessary condition otherwise a business can't survive, but there has to be a meaning to a business' existence that considers its...

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Ready to begin your journey?

Let our specialists help you shape your tomorrow.